Wednesday 20 July 2011

The price of Happiness




This narrative is a visual story that communicates the way we used to live and how far we as a species have progressed and now heavily rely on technology in modern society.

The series of pictures depicts a woman living in harmony amongst nature and enjoying the natural habitat of planet earth. She lives in simple harmony with nature rejecting the materialistic possessions that have blighted modern society today.


Like our ancestors, she survives hunting for food, burning natural fuels to keep warm and to eat. Sheltering under trees and bathing in the rivers. If modern society continues on its current path of technological advancement consuming resources at an unsustainable rate, will the consequence bring us back to the life depicted in the pictures?

With the constant barrage of Hollywood blockbuster films depicting the end of the world by natural disasters, and the increasing frequency of natural disasters printed across the international media, could these events be a coincidental or are the disasters a warning to us?

When it comes to planet Earth, after all, human are the imperialists.
We have destroyed much of the natural habitat on our planet, we have poisoned the rivers and oceans, we have polluted the sky and burned up much of the planet’s natural resources.
In our quest for more energy, more consumption and more profit, we are destroying our own planet and destroying our own future in the process.

Modern society’s quest for more goods and increasing consumption is the main cause of global warming which has lead to many natural disasters.

Society is damaging the planet, polluting the earth with rubbish and speeding ahead with our self-proclaimed technological advances.

It is up to every individual not to be short sighted and to see the long-term effects of our actions. Society can change their behaviour but once the environment has changed it is irreversible.


Unfortunately, the developed world encourages capitalism by any means to make profit, whether moral or immoral and to return this value to its shareholders. In turn, society moves forward and feeds off the capitalist cycle of greed. People want possessions as they feel this will bring happiness. However, it is the creation and consumption of these possessions that destroys the earth.



Happiness can be a larger car (that consumes more fuel), to a larger house (that requires more material), to fast food for instant gratification, resulting in resources being consumed at an alarming rate.  Despite the quest for more possessions, or an upgrade of existing possessions, society will never be content with what they own because society will always want more.

The social life we have evolved into brings only temporary satisfaction. We work so hard towards achieving satisfaction or happiness which we only recognise through materialistic values, a form of success or popularity. This modern day process of life results in our failing to recognise who we are.

Where we should really look for happiness is in the appreciation of what is free: the beauty of the world, nature, the amazing human ability to create and the beauty of the relationships found in life.